Epsilon APAC Insight
May 2016 Issue | Brought to you by Epsilon
Epsilon and Econsultancy release ANZ CX maturity report

Epsilon & Econsultancy Release CX Maturity Report for ANZ

CX will be the key differentiator for many ANZ organisations, with 63% of client-side marketers indicated that they will differentiate themselves from competitors through cultivating the digital customer experience, among others.

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The social shift towards messaging
The social shift towards messaging
At F8, Facebook’s most recent developer conference, Facebook made the formal announcement to beta launch 3rd Party chat bot support for Facebook Messenger. What is driving this shift from social media towards social messaging?
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Screen Sizes Don’t Matter. People Do.
Gone are the simple days when marketers sent their messages via direct mail, phone and catalogue and then waited for the responses to come in. Now the digital marketing challenge is to know, connect and cultivate individual relationships, at scale, across all devices and channels, in real time, with surgical precision.
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What's new
Ad Age Agency Report ranks Epsilon #1 largest U.S. agency from all disciplines for fifth consecutive year

June 14: Epsilon will be a platinum sponsor at Forrester Digital Transformation Mumbai 2016. Janet Low, VP of client services, APAC will deliver the keynote, Customer Centricity: Driving The New Customer Experience.
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