Marketers remain isolated in their own channels with just 38 percent of executives stating that their marketing department shares common goals. Marketers are also challenged to have appropriate resources to optimize omnichannel marketing. But through all of this, the customer sees a brand holistically and expects the same experience across all channels.
How can you realize omnichannel success?
New research from Epsilon and The Relevancy Group uncovers the importance of services in realizing true omnichannel success. Download the report to learn:
Where your organization is on the Omnichannel Sophistication Trajectory
How you can climb the Omnichannel Ladder of Services
Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network. #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 800 309 0505.
The value of services for the omnichannel marketer